This module offers a detailed and comprehensive account of Ethiopia’s contemporary media landscape, a sector that plays a significant role in shaping the country’s sociopolitical transformations. It takes participants on a structured journey, starting with an understanding of Ethiopia’s sociopolitical context, characterized by rich diversity, along with an examination of the media’s potential role as both a unifier and a driver of conflict. The course then maps major actors and structures in the Ethiopian electronic, print, community, and online media by systematically analyzing their audience, influence, and the ecosystem in which they operate. The module sheds light on the key components relevant to the mass media landscape, aiming to provide local stakeholders with a detailed mapping of the country's key media development needs. Pivotal attention is being given to the legal and policy shifts in the media environment, with the potential to reshape the sector. The module concludes with a detailed discussion of the most pressing contemporary challenges, including the proliferation of hate speech and disinformation, economic viability and sustainability, and safety and professionalism. It employs diverse participatory methods, including expert analysis, real-life case studies, brainstorming sessions, and interactive group discussions, to equip participants with a nuanced, critical, and comprehensive understanding of the Ethiopian media landscape.
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